Field notes

Plain-English WordPress.

What to watch for, what to ignore, what we're learning along the way — minus the jargon.

FeaturedApril 2026
4 min read

Why We Still Answer the Phone

When my brother Jacob and I sat down to figure out what WP Clutch should be, we had this conversation: a small service business can only live by a few principles. Pick too many and they turn into a poster on the wall that nobody remembers. Pick too few and you don’t stand for anything. […]